SEO SERVICES: What to know...

Google has become today's yellow pages. In the last two years, digital advertising has surpassed all other forms of advertising. In fact, it has made many forms of advertising obsolete.  The change has been taking place at breakneck speed and many business owners are trying to keep up on all the new digital trends are very aware of where we're heading.  Getting the best return on investment is always the goal in advertisings and the right digital marketing or internet marketing strategy will allow you to own your competitors online and drastically increase your profits.  92.5% of people using the Internet search to find a new vendor never venture to page 2 of the search results.  80% of the business actually goes to the top listings on Page 1.  So the payoff of being in the #1 spot on Page 1 is incredible. You need to be the top choice to harvest this advantage.

Yes, you can invest money into Pay Per Click (PPC) with Google Adwords but the results are expensive and there is a far greater chance of being overlooked by potential clients and customers. Less than 30% of people actually click on PPC ads. And that 30% is split between the 3 or 4 top ads showing.  Compare that to the 80% that goes to the top listing in search results and you see why your results would be much better through winning a top spot in search results.  PPC is like having a billboard that you're paying top dollar rent for and it's outside of town and facing the wrong way.

There is another oddity to the whole thing: people trust the organically ranked businesses more than the ones presented in PPC.  The trust factor comes from knowing that those businesses were ranked based on factors of trust. Any company can buy and run Google ads, but only trusted ones can rank at the top of Google search organically.  This becomes a valuable difference and is the key to why you need an outstanding SEO plan as part of your marketing strategy.

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