About Selling SOLUTIONS and Not Selling SEO


I want to do screencasts for businesses that need website improvements or have no website. Not going so well. Only talking to the business owner about 10% of the time. I made 25+ calls.
1. Ask for the business owner
2. Hi I’m Sally SEO Salesperson from xzy Marketing in xyz city. I’d like to send you a 5-minute video showing you 3 things you can do to improve your website. Would you be willing to watch if I sent that over to you?
3. Pass
I think a lot of the times the business owner answers and they just say they aren’t the business owner.
What am I doing wrong???


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The most dangerous phrase is we’ve always done it this way

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Stay in the Game

Remember, building a business takes time and commitment. One commitment is staying in the game and growing a thick skin to handle the word “NO”. Here is the Truth about Selling and how quickly people give up.

Print this and commit to yourself to BEAT these odds!

You Are As Good As You Believe You Are!

The Truth

  • 80% of all sales are made after the fifth call
  • 48% of all salespeople make one call and quit
  • 25% of all salespeople call twice and quit
  • 17% of all salespeople call three times and quit
  • 10% of all salespeople keep calling
  • 80% of all sales are made by 10% of all salespeople

Which Are You? The 80% that Quit or the 10% that Commit to Success!! 

Do It!!

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Helping someone to buy the best notebook computer is a great business excercise

I get this question all the time from friends and family: “I’m going to need to buy a notebook computer now. Which one should I get?”

Knowing that I live in a world where the answer won’t be accepted without a little bit of probing questions, I always ask questions to steer them to the one answer that I believe in and through my questioning, the person asking for my help feels good that I’ve listened to them well enough to help them make an informed decision.  Here is how that conversation typically goes…. (more…)

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